BRAND POSITIONING / AD CAMPAIGN / SOCIAL MEDIA MARKETING

A QUICK NOTE

The content below, outlining the mission, challenge, and solution for our unique ad campaigns, is consistently applied across all subsequent campaigns for this brand. If you have already read this brief, please feel free to skip ahead!

VERTICAL

DENTAL/HEALTH & WELLNESS

BRIEF

Rethinking the Approach

To create a series of ad campaigns that would not just stand out, but truly draw attention in a meaningful way. The objective was clear: design advertising that makes a lasting impression, setting our brand apart in the competitive landscape.

CHALLENGE

A Highly Commoditized Landscape

The world of dental practice advertising has fallen into a pattern of monotony, dominated by identical imagery of smiling faces. These ads have become so commoditized and similar that distinguishing one practice from another has become a daunting task. This uniformity presented a significant hurdle in our quest to create something uniquely impactful.

SOLUTION

A Fresh, Though-Provoking Approach

We responded to this challenge with a revolutionary approach. Our ad campaigns put the spotlight on our customers and their community, specifically Toronto's renowned King West Community. Drawing inspiration from creative and locally relevant themes like the king in playing cards and the concept of a monarch, we linked these ideas to our dental practice. The result was a series of clever, standout ads that broke away from the norm, engaging the community with originality and a sense of shared identity.